The rise of blogs in recent times has been amazing, take the IM Research Lab Blog as an example. A few years back you had to know horrid html and struggle and battle to get your website up and running and get readers for it. Then blog platforms started to emerge and not only could people install one on their own domain in a matter of clicks, but they could just make their own on WordPress.org or Blogger.com completely free and start posting away in seconds.
Now that people could so easily post something to the world then everybody started to post pretty much anything to their blogs, almost using it as a diary, but one the whole world can see! It doesn’t surprise me anymore to find all sorts of strange and wonderful posts on blogs ranging from the trouble they had shopping today to how their cat needs a wash, anything goes!
Of course most of those posts and blogs will never actually get many people visiting them, but people have turned their blogs and random postings into quite lucrative businesses. People like to be entertained and if you are the kind of person who has an opinion about anything, then you can make a name for yourself by blogging.
It takes more than just being opinionated of course, active promotion and networking is essential, plus link building etc to give your blog weight in the search engines, but you can pick them up as you go along. Promoting the blog is easy, you can find out how to do that for free on many different sites, but making content that people talk about and love is something you either produce naturally, or something you have to learn.
If you want to turbocharge your traffic you can write on subjects that are in the news and you get discussions going with the comments and encourage that by responding to people’s questions etc, then people are going to feel valued so they will come back and also tell people about your blog. Using current subjects will also make some of your promotion easier to find you better as people love to link to new information on the latest trends and fads, so you might find people driving traffic to your blog just for your choice of story.
So what does the future hold? Well video has taken off big time online, the next step is vlogs where people use video instead of posts, personally I much prefer video anyway as it saves me typing!
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