When looking for a top-notch memory foam mattress, beware of reviews. That is, you need to read what people have to say, but not every review is credible. A memory foam mattress review written on a mattress company’s own site, for example, might not be as objective as one on a neutral site. And a website that does extensive tests on several types of memory mattress products, posting all the results, might be more reliable than an individual blog that is supposed to be objective, but consistently pushes just one brand.
A mattress company itself is not likely to allow negative reviews of its memory foam mattresses to appear on its website, so you shouldn’t be surprised to find only glowing reports. Companies also hire people to post on other websites to write that their product is the best memory foam mattress around. So you’ll need to watch for patterns even on supposedly neutral sites. Even if a mattress is generally loved, a memory foam mattress review site will contain some mix of opinions. But if a few mixed reviews have somehow gotten pushed off the front page by a sudden burst of five-star reviews all in a row, be skeptical. This may indicate that the reviews are being gamed somehow.
Sites that test different brands of memory foam beds and post results are likely more trustworthy. Consumer Reports does this, and www.consumersearch.com posts reviews from other reputable sources. There are also some individuals, like Geoff Milburn at the www.gmilburn.ca website, who will post a memory foam mattress review and list detailed research results and their conclusions. You might also check sites that cater to people with back or hip problems, because their reviews will be more concerned with their readers’ welfare than pushing a company’s products. Of course, if any such site is itself sponsored by a memory foam bed manufacturer, then that ought to raise questions.
How can you really trust a memory foam mattress review, then? The reliable reviews do take work to uncover. You might get a balanced view by checking the website of a particular seller and entering that brand name into a search engine. If it really is the best product ever, then there will be reviews on other sites that are just as enthusiastic as the ones on the company’s site. But if the seller is engaging in viral marketing, negative reviews will still show up in a web search. Eventually, it will become clear which foam mattress memory brand really is the best.
Beth Kaminski is the co-author of Curing Your Anxiety And Panic Attacks which detailed treatment for anxiety attacks as well as tips on the various anxiety attack medications available at anxietydisordercure.com.